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Honda kicks off 2014 with the All New Honda Accord

January 27, 2014





The All-new Honda Accord


Earth Dreams Technology

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines successfully launched the 9th generation Honda Accord at Blue Leaf Filipinas in Pasay City. Introducing in a luxurious fashion, the Honda Accord, offered in 2.4 S and 3.5 SV variants is bound to set the new standard in its segment.

The 9th generation Accord prides itself of the improved “Honda DNA” of durability, quality and reliability. While maintaining its winning combination of smart packaging and sophisticated styling, the engineers who worked on this Accord, improved on the vehicle’s already impressive fuel economy, fun to drive performance, comfortable ride and cabin quietness with advanced safety features making it the true value for money vehicle in its class.

“I could not think of anything but to start the year right by introducing Honda’s flagship model. With the launch of the All New Accord, we aim to present nothing but a sedan that excels in all areas that customers expect from this segment from exterior to interior;” said Mr. Tatsuya Natsume, HCPI’s President and General Manager in his executive remarks during the launch.

Based on the “dynamic intelligent sedan” exterior concept, the solidly built body panel and perfectly contoured body not only improve the All New Accord’s aerodynamic efficiency but also sport a more elegant and luxurious appearance. Seamlessly complementing the upscale stature of the Accord is the addition of LED daytime running lights, LED brake lights, fog lights, power folding side mirrors with signal lights and, a-first-in-class-feature, LED dual projector type headlights that hint of what luxury awaits inside.

Though the All New Accord boasts of a smaller and lighter body than its predecessor, it brilliantly demonstrates the Honda design and engineering philosophy of ‘man maximum, machine minimum’. The engineers achieved to extend the interior space; offering generous head, foot and leg room and 450 liters trunk capacity. Matching the Accord’s efficient packaging is the application of the “luxurious modern interior” concept described in these key words: advanced, exhilarating and superior craftsmanship.

Step inside the All New Accord and appreciate the advanced presentation of high quality and class-leading luxury. First thing you will notice are plush leather seats fitted with only the finest choice of interior materials that provide comforting luxury for this executive sedan. Not to mention, both front seats are power adjustable - designed for a more convenient ride and drive. The 3.5 SV variant gets an additional 2-position memory function for the driver seat enabling you to say good bye to cumbersome readjustments.

Once you are comfortably seated, look further and feast your eyes on the innovative onboard infotainment system featuring two colored screens that enhances overall convenience. But, there is one button that has been added to the advanced dashboard design – the push start button. The Smart Key with Push Start System intelligently locks and unlocks the doors without even touching the smart key and a push button to start or turn off the engine. Push it once and a bright, full-color 8-inch screen will activate. This is the intelligent Multi Information Display (i-MID) which shows information such as fuel consumption, trip computer, and pretty much all necessary vehicle information. The smaller of the two screens (located at the bottom) is for the audio system; with an intuitive touch screen, allowing users to effortlessly control the audio setting and music playback. These screens work hand in hand to operate the hands-free telephone function and audio streaming via Bluetooth connectivity, available for the top of the line variant, promoting safety and convenience. The i-MID and audio screen can also be controlled easily via the controls mounted on the leather-wrapped steering wheel.

Cruise in absolute refinement as cabin quietness was also given equal priority. The All New Accord’s Noise, Vibration, Harshness (NVH) levels are significantly improved through strengthening of the body frame and optimizing the application of sound proofing insulation. Helping to achieve this goal further is the efficient application of the Active Noise Control (ANC) and Active Sound Control (ASC). These functions detect cabin noise from a microphone that triggers optimal noise cancelling waves to be emitted from the speakers to remove noise creating a more linear engine sound resulting to a remarkably quiet ride.

What better way to further indulge in a luxurious journey than by placing amenities suited for your rear seat comfort; the All New Accord now has complete rear passenger features. The standard power sunshade for the rear windshield comes with a pair of pull-up window shades. Audio controls are now present at the rear. Another addition exclusive for the top of the line variant, is an auxiliary switch that the rear passenger has access enabling him to adjust the front passenger seat to his liking.

The All New Accord is the first model available in the Philippines that is equipped with Honda’s revolutionary “Earth Dreams Technology”, a next generation set of technological advancements that enhances the engine to greatly improve both fuel efficiency and driving performance. Capable of producing 281 ps at 6,200 rpm, the 3.5-liter Accord is the most powerful Accord ever. In addition to the efficient i-VTEC engineering, the 3.5-liter V6 engine is still accompanied by Honda’s Variable Cylinder Management (VCM) and comes with the 6-speed automatic transmission with paddle shifters for enhanced fuel economy. The 2.4-liter, DOHC i-VTEC 4-cylinder model on the other hand, offers 175 ps at 6,200 rpm and comes with a 5-speed automatic transmission also with paddle shifters.

To further help in realizing improved fuel efficiency, all variants of the all-new Accord are now equipped with the Eco Assist system, which consists of the ECON mode that controls the engine, drive-by-wire, transmission, and air conditioning performance to improve fuel consumption; and the Eco coaching ambient light that promotes a more fuel efficient driving habit by glowing green when throttle input is light and glowing white when throttle input is heavy.

Together with driving performance and fuel efficiency, one of Honda‘s primary thrusts includes comprehensive methodology on vehicle safety. The All New Accord features a multi-view reverse camera that is capable of displaying in three views (normal, wide, and top down) with dynamic guidelines paired with front and rear proximity sensors, to help in maneuvering. Added to that is the Active Cornering Lights that intelligently provide additional automatic lighting when the driver activates the indicators or turns the steering wheel more than 90 degrees. Another new feature is the Emergency Stop Signal (ESS) that automatically pulsates the brake and hazard lights when it senses an emergency stop normally during heavy braking situations. For every one’s peace of mind, the All New Accord is also packed with driver and passenger SRS airbags, side airbags (and curtain airbags for 3.5SV), anti-lock braking system (ABS) with electronic brake-force distribution (EBD), vehicle stability assist (VSA) and hill start assist.

Brilliantly crafted to deliver a class-leading, luxurious journey, the All New Accord is available in the following suggested retail prices:

  • 2.4 S (5-speed AT with Paddle Shifters) -- Php 1,720,000
  • 3.5 SV (6-speed AT with Paddle Shifters) -- Php 2,097,000

Available in five colors:
  • Modern Steel Metallic
  • White Orchid Pearl (additional Php 20,000)
  • Crystal Black Pearl
  • Carnelian Red Pearl
  • Alabaster Silver Metallic (2.4 S only)

Get behind the wheel of an Accord now. Visit any of the 30 Honda dealerships nationwide or visit www.hondaphil.com for more details.